We actually know a lot about Gen Z. We’ve seen the research, we’ve read the articles. And yet, as members of the Catholic Church, we still don’t get it. How do we approach Gen Z people when they aren’t seeking us out? How do we address their objections? How can we break through? We know it’s important, not just to refill the pews, but because we care deeply about their souls.
In this guide, you'll learn:
What Gen Zers value and why
Where Gen Z priorities and beliefs align with Catholic teachings
The Gen Z brand of spirituality (yes, they have a spirituality)
Actions parishes and dioceses can take to earn their trust